Traditional building copmany IP Stav from Pardubice has decided to change its visual identity. They choose graphic studio 2oom creative shop, which is located near by Vinice – new block of IP Stav flats.
The task for creating new logotype was to express building process and values of urbanistic heritage that last. The result of long discussions is logotype with a symbol that reminds a stonemason sign.
Colours refers to builders material grey to concrete and additional orange. Both colours are very useful in aplications as on cards, graphic visualisations of future buildings etc.